Reduce Fraud Liability 

• Transfers liability for fraud chargebacks on SafeKey authenticated and attempted transactions to the Issuer 

• Works alongside other tools to manage fraud 

Increase Profitability 

• Helps customers feel more secure about online purchases potentially increasing their confidence to spend 

Reduce Shopping Cart Abandonment 

• Allows Issuers to use additional data elements already part of the checkout process to authenticate a Cardmember without a ‘challenge’* reducing friction, leading to a higher conversion of sales 

*A ‘challenge’ is when an Issuer can request the Cardmember to prove his/her identity, e.g. by use of a One-Time Passcode (OTP).

Reduce Fraud 

• Lowers fraud with an extra layer of security 

• Leverages richer data to make smarter, more sophisticated risk decisions 

Increase Sales 

• Helps increase Cardmember confidence by reducing friction leading to reduced  
  cart abandonment 

Authenticate Securely 

• Richer data allows targeting of higher risk transactions where stronger customer authentication would be beneficial  

• Supports a variety of Cardmember authentication methods, including one-time passcodes, biometrics, and out-of-band

• Helps protect against the fraudulent use of Cardmember details  

• Simplifies enrollment as Issuers will do this automatically for Cardmembers 

• Expands protection of SafeKey from web browsers to include in-app purchases

Merchants who enabled SafeKey experienced an average decrease of 3% in decline rates for transactions authenticated through SafeKey.¹

Merchants who enabled SafeKey experienced an average increase of 3% in authorization rates for transactions authenticated through SafeKey. ¹

^{1Based on the comparative analysis of authorized transactions for 12 months pre vs. 12 months post enablement of SafeKey for 34 Global Merchants who enabled SafeKey between 2015-2021.}

Merchants experienced an average decrease of 17% in fraud rate by authenticating transactions through SafeKey. ²

^{2Based on the comparative analysis of fraud rates for authorized transactions 12 months pre vs. 12 months post enablement of SafeKey for 42 Global Merchants between 2015-2021.}