Provide a convenient, consistent check-out experience
When a customer pays with a Card for a product or service at a Merchant’s physical location, the checkout experience at the PoS terminal is familiar—regardless of the Merchant. That same level of consistency and familiarity is not available when customers checkout online. Often when customers shop online, they are presented with multiple payment buttons with different steps and information requirements, which can be confusing for customers and challenging for Merchants.
Click to Pay is enabled by EMV® Secure Remote Commerce (SRC), a technical framework that aims to bring familiarity and consistency to the online checkout experience. Designed to provide payment choice and convenience, Click to Pay enables Merchants to offer multiple card types in an easy, online checkout experience across websites, mobile apps, and other digital channels.
*EMV® is a registered trademark in the U.S. and other countries and an unregistered trademark elsewhere. The EMV trademark and Click to Pay icon are trademarks owned by and used with permission of EMVCo, LLC.
Every time Cardmembers recognize the Click to Pay icon on a Merchant's checkout, they can benefit from a familiar, convenient checkout experience.
To benefit from the enhanced checkout experience that Click to Pay provides, Issuers can pre-enroll their Cardmembers' American Express Cards, or Cardmembers can enroll at checkout by simply inputting their Card information once. When a Card is enrolled, the checkout experience becomes easier and faster with online Merchants.
Here’s how an enrolled Cardmember uses Click to Pay at check out:
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