What it is
As online shopping grows increasingly prevalent, so do concerns about fraudulent transactions. Online fraud can affect your business in a number of ways, such as lost sales, harm to your brand, and liability for fraud costs. Preventing fraud is an ongoing priority for American Express. Our efforts have helped us achieve fraud rates that are among the lowest in the industry.
American Express SafeKey® leverages the global industry standard, 3-D Secure®, to detect and reduce online fraud by adding an extra layer of security when Card Members shop online. Card Member data*, such as name, email address, phone number, shipping address, and shipping method, can help identify legitimate and fraudulent transactions more accurately. Through an issuer’s use of risk-based authentication methods, SafeKey can reduce friction and offer a more streamlined checkout experience.
Building consumer confidence can help expand your market reach. Enhanced fraud protection through SafeKey may encourage your current online customers to spend more and help you grow your business by attracting new customers to start spending on your secure site.
* This feature is only available to merchants in the U.S. and its territories.