Reduce Fraud Liability
Transfers liability for fraud chargebacks on SafeKey authenticated and attempted transactions to the Issuer
Works alongside other tools to manage fraud
Helps customers feel more secure about online purchases potentially increasing their confidence to spend
Reduce Shopping Basket Abandonment
Allows Issuers to use additional data elements already part of the checkout process to authenticate a Card Member without a 'challenge'* reducing friction, leading to a higher conversion of sales
*A 'challenge' is when an Issuer can request the Card Member to prove his/her identity, e.g. by use of a One-Time Passcode (OTP).