Reduce Fraud Liability
- Transfers liability for fraud chargebacks on SafeKey authenticated and attempted transactions to the Issuer
- Works alongside other tools to manage fraud
Helps customers feel more secure about online purchases potentially increasing their confidence to spend
Reduce Shopping Cart Abandonment
Allows Issuers to use additional data elements already part of the checkout process to authenticate a Cardmember without a ‘challenge’* reducing friction, leading to a higher conversion of sales
*A ‘challenge’ is when an Issuer can request the Cardmember to prove his/her identity, e.g. by use of a One-Time Passcode (OTP).