Reduce Fraud Liability
- Transfers liability for fraud chargebacks on SafeKey authenticated and attempted transactions to the Issuer
- Works alongside other tools to manage fraud
Increase Profitability
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Helps customers feel more secure about online purchases potentially increasing their confidence to spend
Reduce Shopping Cart Abandonment
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Allows Issuers to use additional data elements already part of the checkout process to authenticate a Cardmember without a ‘challenge’* reducing friction, leading to a higher conversion of sales
*A ‘challenge’ is when an Issuer can request the Cardmember to prove his/her identity, e.g. by use of a One-Time Passcode (OTP).